Key to Telford Councils drive to create a viable leisure destination meant the creation of a cinema destination in their new town centre public square. Conceived and implemented in the depth of the economic downturn, striking a balance between the competing requirements for budget and quality, this proved a considerable challenge. Fitting seven restaurants an 80 bedroom hotel and eleven screen cinema on a very small site was all part of the challenge. Designed by Hugh Dennis at his previous company, planning permission was granted in early 2012. Completion is due in 2014. Estimated build cost of £10M.